Role

The original Reputation Management experience was designed by another designer for TeamUp. I collaborated with that designer to understand the rationale behind the original UI, then audited the designs to identify elements that were too narrowly tailored to a specific business type (e.g., fitness studios).

To ensure the tool could serve a wider range of businesses, I partnered with Marketing to rebrand the experience to align with DaySmart’s visual and tonal identity across Salon, Pet, Spa, and Body Art. I then rebuilt the design system in Figma to support flexible branding while retaining the core functionality.

The Website Builder was powered by Duda’s Simple Editor, and required integration across a range of DaySmart tools including Online Booking, SSO, and Zuora billing.

I collaborated with Product and Engineering to:

• Map the full technical flow and design around known constraints
   
• Create a seamless guided setup and self-provisioning trial experience
   
• Ensure customers had a clear path from trying the tool to publishing their site and being billed appropriately

We focused on building flexible, brand-consistent, and scalable shared product experiences that worked across verticals while preserving DaySmart’s native look and feel. This required carefully designing handoffs between:

• Internal platforms (Self/Pet apps)
   
• Third-party tools (Duda, TeamUp integrations)
   
• Varying user entry points (self-provisioned vs. sales-provisioned)

• Audited and restructured UI originally designed for TeamUp
   
• Made core flows more vertical-agnostic while preserving clarity
   
• Rebranded the interface for DaySmart look and feel across four industries
   
• Built new shared components and visual tokens for modular reuse

• Designed a flexible trial-to-purchase setup flow
   
• Created user-friendly prompts that clearly explained value and billing triggers
   
• Worked closely with Product to ensure technical integrations (SSO, billing, booking embed) felt seamless
   
• Developed modular UX that could support future enhancements like custom domains and multi-page sites

• Successfully scaled a single-vertical tool into a multi-vertical, shared experience
   
• Rebuilt the UI to align with DaySmart branding across four customer segments
   
• As of January 2025, nearly 1,000 customers across Beauty and DaySmart Pet were actively using Reputation Management—with significant runway left for expansion across all verticals

• Designed and launched a seamless, scalable self-provisioning website builder flow
   
• Created a flexible upgrade prompt that balanced ease of use with business model clarity
   
• By March 2025, 66 businesses across DaySmart Beauty and Pet had adopted the Website Builder add-on, signaling strong early traction after launch in January
   

These projects were two of the first fully realized Shared Products at DaySmart and laid the foundation for cross-vertical scalability, faster feature rollout, and future shared experiences.